Amazon is a multinational technology company headquartered in Seattle, Washington, United States that provides a range of products and services through its online marketplace. The company was founded in 1994 by Jeff Bezos with the goal of providing low-cost access to information and products for consumers. Amazon's business model involves selling a wide range of products, including books, electronics, clothing, toys, and more, directly to customers through its website and various other channels.

The company has grown rapidly over the years, becoming one of the world's largest online retailers and holding numerous market share positions across multiple product categories. Amazon's success is attributed to its focus on customer satisfaction, innovative product sourcing, and efficient logistics systems.

In addition to its core e-commerce operations, Amazon also engages in a variety of other activities, such as cloud computing, artificial intelligence research, and robotics development. The company has expanded its presence globally, operating in over 20 countries and employing millions of people worldwide.

Overall, Amazon is a significant player in the global retail industry, and its influence extends beyond just its online marketplace.