在公司，我們會接觸很多材料，諸如公司的歷史、地理位置、技術(shù)、實力、榮譽和產(chǎn)品簡介。

那如何在眾多的資料中，篩選出關(guān)鍵和有效的信息呢?如何更加有效地提供信息，從而達成交易?接下來，我們首先學(xué)習(xí)一下有效公司簡介的撰寫。

我們先來比較以下兩篇賣家的簡介。

簡介1:Let me introduce our company.Shaoxing Xintianhai Color Printing Limited Corporation was established in2007. The company covers an area of 800 square meters with a total investment of RMB300,000. The existing staff is more than 100 people.Upholding the principle of Quality First ,Customers First, our company provides customers with a variety of beautiful and comfortable scarves.Our products are very popular in both global market and domestic market.簡介2:We are one of the biggest suppliers of Electronic Shaver on AliExpress. With more than 3 years' experience in world trade, we are able to provide the best prices, the highest quality and the superior service. We inspect our products before shipping them out and provide a 1-year warranty for all products. We promise to give you a full refund if the products are not as described.If you have any questions, please contact us. We are happy to help you.它們各自的特點和優(yōu)點是什么?簡介1用詞更加得書面。

很多剛?cè)胄械膶W(xué)院派的畢業(yè)生向客戶推薦公司的時候，往往會寫出這樣的語句篇章。

他們對于行業(yè)、產(chǎn)品的知識較為欠缺，對于文體結(jié)構(gòu)、文字用詞要求較高。

在寫信函中，習(xí)慣性地希望把文字寫得很精彩，變換各種語法從句，常規(guī)行業(yè)用詞、商業(yè)信息量卻遠遠不夠。

簡介2的用詞更加商業(yè)化，更能激發(fā)客戶的關(guān)注和興趣。

它指出了公司經(jīng)營的產(chǎn)品，提到了客戶關(guān)注的價格、質(zhì)量、服、產(chǎn)品的質(zhì)量保證和售后、退換等一系列信息。

這些信息是達到推銷目的的關(guān)鍵，與購買者的利益息息相關(guān)，也是買方最先關(guān)注、詢問的信息。

因此，在公司簡介中，應(yīng)盡可能多、有技巧、恰當(dāng)?shù)爻尸F(xiàn)行業(yè)用詞和商業(yè)信息量，而不是單一地只注重文采。